On Site SEO Vs Off Site SEO Strategies

[Nilesh Patel]

While there are advocates on each side, the most successful SEO strategy is one that incorporates both on-site AND off-site.

Let’s take a look at exactly what each category means via handy checklists:

On-Site SEO

On-site SEO is exactly what it sounds like, SEO that can be done on your site without exterior elements. This can include the use of:

- Title Tags and Meta Tags (Keyword, Description)
- H1 Tags
- Alt Tag optimization
- Layout and Design Elements
- Keyword Research
- Keyword Density
- Keyword-Formatted URLs
- Fresh Relevant Content
- XML Sitemap
- Robots.txt file
- 301 redirects
- Loading Time Control (via HTTP compression or other method)

Off-Site SEO

On the flipside, off-site SEO is equally as self-explanatory; it deals with all the elements of SEO-based marketing that are done outside of your site. These elements can include:

- Directory Submission
- Bookmarking Submission
- Search Engine Submission
- Article Submissions
- Press Release Submission
- Classified Submission
- Forum Posting
- Optimized Video Submissions
- Guest Posting
- E-Mail Marketing
- Social Media Marketing (Facebook, Twitter,)
- Commenting on related sites, forums and blogs
- Keyword analysis
- Competitor analysis
- RSS Feeds
- Web 2.0 marketing
- Paid linking
- Posting on Q&A sites
- Set up Google Webmaster Tool
- Set up Google Analytic
- Trackbacks

On-site AND off-site: Together as One

When thinking about on-site and off-site SEO marketing you should be thinking about creating a unified marketing strategy.

Remember SEO is constant vigilance; it is a consistent and successful string of on-site and off-site SEO strategies.

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