2012 Year In Review: Important Shifts In Google SEO

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2012 Year In Review: Important Shifts In Google SEO

Post  Nilesh Patel on Mon Nov 26, 2012 7:35 pm

During the last 12 months (November 2011 to November 2012), SEO professionals have witnessed stunning changes from Google that impact SEO.
Reputation & Trust

Two words I frequently saw or heard this year were reputation and trust. I am writing about the credibility of a website’s content, design, and external links, not reputation management as an SEO service.

Since day one, Google and its fellow search engines promoted consistent quality while criticizing trickeries. What changed is Google can police bad behavior more effectively and broadly than ever before. Google got teeth.

Google Gets Vocal

In the past, Google shied away from notifying domains about their black hat webspam via Webmaster Tools. This changed in April when the search engine expanded the types of messages and warnings it sends.

For More Information On Google SEO,
News From SearchEngineLand.com
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